That Brand Deal
Has Strings Attached
Exclusivity clauses that block your next 6 deals. Usage rights that let them use your face forever. Publishing deals that own your work for life. Know exactly what you're signing.
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6 Contracts Every Creator Signs
And the clauses that can own your work forever
Publishing Contract
SIGN / NEGOTIATE / REJECTBook deals, article agreements, content publishing.
All formats? All territories? Forever?
Is the split fair? When do you earn out?
Can you get rights back if they don't publish?
Do they own your next book too?
Can they change your work without approval?
When can you reclaim rights?
Music/Recording Contract
SIGN / NEGOTIATE / REJECTRecord label deals, distribution, sync licensing.
Who owns the recordings?
How much do you pay back before earning?
How many albums are you locked into?
Can they reject your music?
Do they take from touring, merch, everything?
Years? Albums? Both?
Photography/Video License
SIGN / NEGOTIATE / REJECTLicensing your visual work to clients or stock platforms.
Can you sell to others?
1 year? 5 years? Perpetual?
Worldwide or limited regions?
Web only? Print? Broadcast? All media?
Can they edit, crop, or alter?
Do you get attribution?
Influencer/Brand Deal
SIGN / NEGOTIATE / REJECTSponsored content, brand partnerships, affiliate deals.
Can't work with competitors for how long?
How many revision rounds? Veto power?
Can they reuse your content? For how long?
Who's responsible for disclosure?
Exactly what do you owe them?
When? Net 30? Net 90? Upon posting?
Sponsorship Agreement
SIGN / NEGOTIATE / REJECTBeing sponsored by a brand for your content or events.
What categories can't you work with?
How often must you feature them?
Can they drop you for controversy?
What lets them end the deal early?
Do you have to use/return their products?
How many posts? What platforms?
Licensing Agreement
SIGN / NEGOTIATE / REJECTLetting others use your intellectual property.
Exclusive blocks you from others
Percentage? Minimum guarantees?
Can you approve how they use it?
Can they license to others?
Auto-renew? Easy to exit?
Can you verify their sales numbers?
Real Stories
Creators Who Lost Control of Their Work
The 6-Deal Killer
"An influencer signed a brand deal with a 'beauty category exclusivity' clause. She thought it meant that specific brand. It meant ALL beauty brands — for 18 months. She had to turn down 6 other deals worth $80K combined."
The Forever Face
"A creator did a one-time sponsored post. The contract said the brand could use 'all content in perpetuity across all media.' 3 years later, her face is on billboards in 5 countries. She got $500."
The Book Prison
"An author signed a publishing deal without a reversion clause. The publisher printed 500 copies, declared it a failure, but wouldn't give rights back. She can't self-publish or sell to another publisher. The book is trapped."
Protect Your Creative Work
One bad contract can own your content forever, block future deals, or give away your likeness in perpetuity. AED 99 to know what you're signing.